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STANFORD HORIZONS
$15.25
Book
Good fortune has kept me in the midst of a heady stream of youth for most of my life. Eager, enthusiastic, and light-hearted, but fundamentally ambitious, courageous, and confident of their control of the future, they have passed through the portals of Stanford into the horizon. To give some suggestions while they were on the way, or to offer them a final word, has been my privilege. Some of them have asked that they might read what they have heard me say.
The nation and the University have lived through a number of trying periods in the twenty years of my responsibility as President of Stanford. Some of these talks, while perhaps appropriate chiefly to the occasions on which they were delivered, seem worth recording, since crises and the need for individual decision will inevitably recur.
Once in a while one finds that some phrase or idea sticks in the mind of a boy and girl and is of use. To give an address is to broadcast into the blue. It becomes helpful only when someone is on the receiving end. If that someone is ear-minded, as most university students are, some effect may be produced; but since all of those who have been exposed to education have become likewise eye-minded, the present little volume is offered in the hope that even some students grown older will put on their lenses and hark back to those college days of exuberance,
romance, ambitions, and ideals.
RAY LYMAN WILBUR
STANFORD UNIVERSITY, CALIFORNIA
MAY 22, 1936
This is a reproduction edition from a scanned copy of the original work: ISBN 080473534X
Title Stanford horizons: "Where the red roofs rim the blue", selected addresses, 1916-1936
Author Ray Lyman Wilbur
Publisher Stanford university press, 1936
Social Aims in a Changing World
$15.25
Book
This book is a carefully considered attempt to picture the changing social life and to reveal and to emphasize the basic purposes or aims which should guide community and social action. The author holds that the recreation of oneness of community life in spirit and in essence involves a change of emphasis from individual privilege to personal obligation -- that the issue is ultimately moral. It is in part the nature of this obligation that he seeks here to establish.
Professor Beach has given us an indictment of the machine age as it has thus far developed, and of the so-called "triumph of the individual." No critic of the machine per se, he flays the purely selfish ends to which our machine-released energies have been directed. No idol smashing destructionist, he makes cogent suggestions for the building of a modern social order, based on mutual understanding and helpfulness, and making use of our present superlative existing and potential resources of knowledge. According to Beach, today's world has lost the excuse of ignorance with respect to such problems as sickness, immigrant maladjustment, child labor, and war. The tools are at hand with which to eliminate almost every social ill to which the world is heir. The ends of living, both individual and community, must be made to conform to a larger and more intelligently pattern ideal.
This is a reproduction edition from a scanned copy of the following original edition:
Title Beach
Author Social Aims in a Changing World
Publisher Stanford University Press
ISBN 0804701512, 9780804701518
Find more reproduction works from Stanford University Press at QOOP.com
Public Relations for Colleges and Universities : A Manual of Practical Procedure
$13.27
Book
This book was originally published in 1946.
Many colleges and universities are becoming intensely concerned with their future prospects and realistically aware that their former casual, unorganized, and somewhat ineffective methods of making public contacts are inadequate. The necessity, not only for the acquisition of funds but also for the justification of the institution itself and its objectives, demands an effective, well-planned public relations program.
This book presents a sound and flexible public relations procedure for the establishment of a closer relationship between institutions of higher learning and the rest of the world.
Christopher Edgar Persons was Vice-President of McCann-Erickson, Inc. and a special consultant on public relations to Western educational institutions when this book was published.
This is a reproduction edition from a scanned copy of the following edition:
Title Public Relations for Colleges and Universities
Author: Christopher Edgar Persons
Publisher Stanford University Press Copyright 1946
ISBN 080473240X, 9780804732406
