Description
This book was originally published in 1946.
Many colleges and universities are becoming intensely concerned with their future prospects and realistically aware that their former casual, unorganized, and somewhat ineffective methods of making public contacts are inadequate. The necessity, not only for the acquisition of funds but also for the justification of the institution itself and its objectives, demands an effective, well-planned public relations program.
This book presents a sound and flexible public relations procedure for the establishment of a closer relationship between institutions of higher learning and the rest of the world.
Christopher Edgar Persons was Vice-President of McCann-Erickson, Inc. and a special consultant on public relations to Western educational institutions when this book was published.
This is a reproduction edition from a scanned copy of the following edition:
Title Public Relations for Colleges and Universities
Author: Christopher Edgar Persons
Publisher Stanford University Press Copyright 1946
ISBN 080473240X, 9780804732406
Tags:
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